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Our Promise
Pure water, pure love — rooted in safety, quality and community.
Pure water, pure love — and nothing that hasn't earned its place.
We promise products rooted in our core values of safety, quality and community. Each ingredient is chosen for its natural, gentle properties — we select only what is necessary and beneficial, and the rest stays out.
It starts with water. Inspired by the pristine quality of glacier water, we use ultra-pure DI water — the purest form, free from all ions and impurities, and 100 times cleaner than the RO water most wet wipes are made with.
100×
Cleaner than RO water — ultra-pure DI
28
Days to break down in home compost
0
Harmful chemicals, lab confirmed
Our promise, in three parts
01
Discover the cleanest water
DI water sits at the pure end of the scale — past distilled, RO, tap and sea water. It is free from all ions and impurities, which is why it can clean delicate skin while soothing it.
02
Lab tested to international standards
Every product is meticulously examined to confirm it is safe, hypoallergenic, effective and free from harmful chemicals. Peace of mind with every use, not a claim on the front of the pack.
03
Certified home compostable
A first in baby care: our wipes break down naturally in just 28 days, even in home composting systems, turning waste into nutrient-rich compost.
Always in
✓
Ultra-pure DI water — 100× cleaner than RO
✓
Only the finest natural and organic ingredients
✓
Certified home compostable wipe cloth
✓
Hypoallergenic, lab tested to international standards
✓
Playful polka-dot packaging, made to feel like a gift
Never in
✕
Harmful chemicals of any kind
✕
Parabens and phthalates
✕
Alcohol, chlorine or bleach
✕
Ingredients with no job to do
✕
Plastic cloth destined for landfill
“Pure Water, Pure Love.”
Our Promise at Wiggle & TickleQuestions parents ask us
What makes DI water better than RO water?
DI (deionised) water is the purest form of water — free from all ions and impurities, and roughly 100 times cleaner than the RO water most wet wipes use. It resembles the pristine quality of glacier water.
What does “certified home compostable” mean in practice?
It means the wipe breaks down naturally in about 28 days in an ordinary home composting system — no industrial facility required — and leaves nutrient-rich compost behind rather than landfill waste.
How are the wipes tested?
Every product goes through rigorous laboratory testing against international standards, checked to be safe, hypoallergenic, effective and free from harmful chemicals.
Are they gentle enough for face and mouth?
Our 99% pure water mouth & face wipes are made specifically for sensitive areas and daily use, so they're suitable for keeping little faces and hands clean at home or while travelling.
Made to this promise
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