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Wiggle & Tickle
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Embrace the Joy, Forget the Mess

Every Wipe is a Gift

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Our Story

In a world where parenting often feels like a balancing act, Wiggle & Tickle was born from a desire to make parenthood both joyful and effortless.

Our journey began with a team of passionate parents who wanted the best for their children without compromising on fun or safety — so they built a line that pairs natural, organic ingredients with playful, engaging design.

From the very first wipe, we set out to turn mundane tasks into delightful moments.

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Our Promise at Wiggle & Tickle

Rooted in safety, quality and community. Ultra-pure DI water, lab tested to international standards, on the first certified home compostable baby wipe — and enough whimsy to bring joy to each and every change.

💧 Ultra-Pure DI Water
🔬 Lab Tested & Validated
🌿 Home Compostable
Our Promise →

Discover the Cleanest Water

DI, distilled, RO, tap, sea — not all water belongs on a baby's skin. See where each grade sits on the purity scale and why we chose ultra-pure DI water.

You have the right to know what's inside the products you use, so you're empowered to make the best choices for your family.

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Discover the Cleanest Water
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Our Promise at Wiggle & Tickle

Glacier-like purity, in every single wipe.

Inspired by the pristine quality of glacier water, we use ultra-pure DI water — free from all ions and impurities. Each remaining ingredient is chosen for its natural, gentle properties, and nothing else is invited.

✓
Ultra-pure DI water The purest form of water — 100× cleaner than the RO water most wipes use.
✓
Lab tested to standards Rigorous testing confirms every product is safe, hypoallergenic and effective.
✓
Home compostable in 28 days A first in baby care: from wipes to compost, not landfill.
✓
No harmful chemicals No parabens, phthalates, alcohol or added fragrance. Ever.

Embrace the Joy, Forget the Mess.

Inspired by the joy of gift wrapping, our vibrant polka-dot packaging makes clean-ups fun and exciting. Every wipe is a gift of love — because parenthood should be filled with joy, not stress.

Read our story

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